Understanding the distinctions between realtors and real estate agents is essential for crafting targeted marketing strategies, particularly for sales lead generation. By grasping the nuances of these roles, businesses can create more effective marketing campaigns that resonate with the right audience. This article will delve into these differences while highlighting actionable lead generation strategies specifically […]

David Ogilvie. “Secrets of the advertising yard” There is only one way to find a solution to your problems in advertising – ask your buyer. This is the ultimate truth. Claude Hopkins Commandment One: Use the Term “Direct Marketing” Properly When it comes to direct marketing, the name itself can often cause confusion. Many people […]